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Türk Telekom · 2015 — 2017

Muud

Weekdays stopped being enough: then came weekends, and nights in the office. One morning I arrived at work in one red shoe and one black.

Period: 2015 — 2017
Made at: Türk Telekom
Role: Product Manager
The job: Relaunching Türk Telekom Music as Muud, Turkey's first digital music service
Deadline: Three months

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Work 4.1
A relaunch in three months
Türk Telekom Music became Muud, Turkey's first digital music service: a new brand and a new app, in three months.
- Marketing wanted a new brand, introduced at a series of open-air concerts. The deadline was three months, and the design was not ready yet.
- The new design was not a refresh but a completely different app, with personalized content, and we wanted to build it.
- An ordinary release could spend two months in security, QA and operations approvals. We brought every team in from day one and talked openly about the risks.
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From the same years

The Muud launch concert, open air, at night — The open-air concert where the new brand was introduced.

One red shoe and one black shoe — The morning of the red and black shoes.