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Sami TopalWebex Events

Cisco · 2022 — present

Webex Events

I lead the teams behind Registration and Check-In. It is the first minute of every event, when all anyone wants is to get in. Along the way we rebuilt the platform, so a planner creates one event instead of five.

Webex Events ↗

Period
2022 — present
Made at
Webex Events, Cisco
Role
Product Manager
Medium
Registration and check-in
For
Virtual, hybrid and in-person events
Launched
Session Check-in, August 2023
  1. Work 1.1

    Session check-in, from scratch

    A new product inside the Onsite app: attendees check into a session by QR code or by name. Launched in August 2023.

    • Planners were tracking who came to which session by hand. Now it is a scan or a name search, and the list is live.
    • Rules travel with the session: capacity, access by track or personal agenda, check-out, and a device lock for the door.
    • Built for venues with bad Wi-Fi: check-ins queue offline and sync when the signal returns.
    • Shipped with Onsite 2.0 on 11 August 2023, in the same app that prints the badges.
  2. Work 1.2

    One event, all products

    The platform redesign: a planner creates one event and turns on Registration, Event App, Onsite and the rest inside it.

    • Before, each product was its own event, created separately and linked by hand. Routine tasks needed a support ticket.
    • We started from the whole journey: feedback, usage and funnel data, planner interviews, and the full creation flow mapped with design and engineering.
    • Creating an event went from 23 clicks to 11. Support tickets and ad hoc requests in the technical channel fell.
    • The hard part was saying not now: every team wanted to add its own change while the experience was being rebuilt.
  3. Work 1.3

    Registration

    Branded registration pages, tickets and checkout: the front door of the event.

    • Tickets with access codes, promo codes and conditional questions, so attendees only see what applies to them.
    • Paid registration without a Stripe account: invoice and check joined card payments.
    • Small things planners asked for: hide a ticket when it sells out, a direct link to one ticket, the event's time zone on the page.
  4. Work 1.4

    The numbers on the day

    Check-in analytics: when the queue peaks, how many badges were printed, and who has not arrived yet.

    • Check-ins by attendee type at 15-minute, hourly or daily intervals, with badge reprints and printer use.
    • The same data, exported for the report after the event.

From the same years

A check-in desk: an iPad, a badge printer, and the lanyards.
The badge designer: name, company, a QR code, and rules for who sees what.
The front door of the Onsite app: event check-in, or session check-in.