Sami TopalWebex Events

Cisco · 2022 — present

Webex Events

I lead the teams behind Registration and Check-In. It is the first minute of every event, when all anyone wants is to get in. Along the way we rebuilt the platform, so a planner creates one event instead of five.

Webex Events ↗

Period
2022 — present
Made at
Webex Events, Cisco
Role
Product Manager
Medium
Registration and check-in
For
Virtual, hybrid and in-person events
Launched
Session Check-in, August 2023
  1. Three screens of the Onsite app: choose QR code or search, scan the code, and the message You're checked in

    Work 1.1

    Session check-in, from scratch

    A new product inside the Onsite app: attendees check into a session by QR code or by name. Launched in August 2023.

    • Planners were tracking who came to which session by hand. Now it is a scan or a name search, and the list is live.
    • Rules travel with the session: capacity, access by track or personal agenda, check-out, and a device lock for the door.
    • Built for venues with bad Wi-Fi: check-ins queue offline and sync when the signal returns.
    • Shipped with Onsite 2.0 on 11 August 2023, in the same app that prints the badges.
  2. The Webex Events platform with one event and all products in the left navigation, showing registration metrics

    Work 1.2

    One event, all products

    The platform redesign: a planner creates one event and turns on Registration, Event App, Onsite and the rest inside it.

    • Before, each product was its own event, created separately and linked by hand. Routine tasks needed a support ticket.
    • We started from the whole journey: feedback, usage and funnel data, planner interviews, and the full creation flow mapped with design and engineering.
    • Creating an event went from 23 clicks to 11. Support tickets and ad hoc requests in the technical channel fell.
    • The hard part was saying not now: every team wanted to add its own change while the experience was being rebuilt.
  3. A registration page built with Webex Events: event banner, dates, venue, and a ticket list

    Work 1.3

    Registration

    Branded registration pages, tickets and checkout: the front door of the event.

    • Tickets with access codes, promo codes and conditional questions, so attendees only see what applies to them.
    • Paid registration without a Stripe account: invoice and check joined card payments.
    • Small things planners asked for: hide a ticket when it sells out, a direct link to one ticket, the event's time zone on the page.
  4. Onsite metrics: attendee check-ins, completion rate, badge prints and reprints, with an hourly chart by attendee type

    Work 1.4

    The numbers on the day

    Check-in analytics: when the queue peaks, how many badges were printed, and who has not arrived yet.

    • Check-ins by attendee type at 15-minute, hourly or daily intervals, with badge reprints and printer use.
    • The same data, exported for the report after the event.

From the same years

An iPad on a stand next to a badge printer, with blue lanyards hanging above
A check-in desk: an iPad, a badge printer, and the lanyards.
The badge designer with design tools on the left and a badge preview on the right
The badge designer: name, company, a QR code, and rules for who sees what.
The Onsite app welcome screen with two choices, Event Check-In and Session Check-In
The front door of the Onsite app: event check-in, or session check-in.